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Gain insights on farmer loyalty toward the brand of equipment used in everyday operations.

Hi manoj,

After dealing with — and continuing to battle — a mix of supply chain issues, rising interest rates and increasing costs of new equipment, rural lifestyle dealers' outlooks has shifted vs. previous years. These dealers, who serve homeowners, hobby farmers, landscape contractors and municipalities, had a strong 2022, but are predicting new challenges for 2023.

This exclusive report — Rural Lifestyle Equipment in North America: A 10-Year Recap of Primary Research & Outlook — shows you these dealers' forecasts and concerns, as well as the history of those sentiments, to help your business understand how to further penetrate the rural lifestyle equipment market and what this niche needs most from their equipment manufacturers and partners.

Inside you’ll find…

  • Looking at their areas of concern and optimism for the year, aftermarket stands out as a strong revenue opportunity.
  • In the 2023 Rural Lifestyle Dealer Business Outlook & Trends report, 42% of dealers forecast parts revenue growth of 2% or more, and half expect the same for service revenue.
  • Dealers indicated their 2022 financials were solid. The 2023 report showed 94% made a profit in 2022. A majority of dealers are planning to increase their spending on shop and retail space improvements in 2023. There are concerns, however.
  • For the first time in 10 years, a majority of dealers expect a decline in total revenue. The most significant factor was wholegoods sales, as 59% expect to see a drop of 2% or more.

Get your copy of this report today and save 50% OFF the full list price. There’s no other report of its kind anywhere, because no one else has the depth of data and expertise to cover trends in dealership growth opportunities like Ag Equipment Intelligence.

Best Regards,

Ben Thorpe
Associate Editor
Ag Equipment Intelligence

 

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