The Dangers of Becoming 'Emotionally Attached' to Used Inventory

Associate Editor Ben Thorpe sits down with Tom Healy, Dealer Development Manager at NAEDA

In this episode of Farm Equipment’s Used Equipment University video series, Tom Healy, Dealer Development Manager at the North American Equipment Dealers Assn., tells the story of how he made a tough decision with his dealership's rising used forage harvester inventory in 2018. He warns about the dangers of becoming emotionally attached to used equipment in pursuit of a margin that may never materialize.  You can watch the new episode by clicking here >> Watch Now Refer to the Farm Equipment Daily Email Update (sign up FREE here) to be notified as soon as new episodes are posted. To suggest dealers you’d like to see featured in future episodes, contact Ben Thorpe at bthorpe@lessitermedia.com / 262-777-2425. The Used Equipment University video series is brought to you by Tractor Zoom. Tractor Zoom Pro transforms and connects big data into real-time actionable insights, accelerating a dealership’s heavy machinery and farm equipment business. Our solution, the only one providing transparent, comparable sales data, connects multiple data systems into one easy to use CRM and equipment valuation platform, empowering dealers to optimize decisions, maximize inventory turns, and increase your team’s efficiency and effectiveness. Spend less time on unproductive tasks and more time growing your customer base as we revolutionize the way you drive profitable decisions in the equipment industry. Farm Equipment • 16655 W. Wisconsin Ave., Brookfield, WI 53005 Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.  View Email Online