In this episode of "How We Did It: Stories from Independent Farm Equipment Innovators," we hear from 360 Yield Center founder, Gregg Sauder. In part 2 of this 2-part conversation, Sauder shares his secrets to success, stories of overcoming adversity, career-defining moments and lessons learned from his $250 million sale of Precision Planting to Monsanto.Watch it here >>
“Once I started [Precision Planting] and I saw how much of a need there was out there for other growers, I threw caution into the wind and jumped right in,” says Sauder. “It’s all about figuring out a faster, better way, that’s what has always driven me.”
Gregg, and his wife Cindy, started Precision Planting in the early 90s after realizing the inaccuracy for planters was costing them yield as struggling farmers. They went on to sell that business to Monsanto in 2012 after deciding it was the right thing to do for the business and their employees. They never stopped innovating and later founded 360 Yield Center after the 2012 drought.
“Don’t ever give up.” says Sauder. “The very first farm show I ever went to, a pretty prominent businessman said,’I don't know if I should say this to you and Cindy but you will never make it’, I just smiled because he didn’t know the constitution of Gregg and Cindy.”
“If we think the John Deeres, the Cases, the Kubotas, the AGCOs have all the answers, we are mistaken,” says Sauder. “Not that they don’t do good stuff but we need small inventors of products that are willing to take a shot.”
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