In this episode of "How We Did It: Stories from Independent Farm Equipment Innovators," we hear from second-generation Duo Lift President Jim Hellbusch and his sons, Ben and David Hellbusch. In part 2 of this 2-part series, the Hellbusch family shares stories of overcoming adversity and how they have grown Duo Lift Manufacturing into what it is today. Watch it here >>
“Seeing mom and dad launch this business taught us strong work ethic and knowing that if you work hard enough and commit yourself to something, you can make it go,” says Ben. “The downfall is that a lot of people don’t put that 100% commitment in and without his dad's buy-in and commitment to Duo Lift it wouldn’t be where it is today, not by a longshot.”
In their 5 decades of operations, Jim Hellbusch has seen and experienced the many peaks and valleys in the agricultural industry. “I learned a long time ago that when things are good you better take care of yourself because it will get tough,” Jim says. “That was our plan, we weren’t extravagant, we’re very conservative people.”
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