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Succeed in the rural lifestyle market with this exclusive report

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Gain insights on farmer loyalty toward the brand of equipment used in everyday operations.

Hi manoj,

Understanding rural lifestyle dealers’ forecasts and concerns — as well as the history of those sentiments — is the key to succeeding in the rural lifestyle market.

These dealers forecasted 2023 to be their most unique year in the last decade. They serve homeowners, hobby farmers, landscape contractors and municipalities, and had a strong 2022, but predicted new challenges for 2023. After dealing with — and continuing to battle — a mix of supply chain issues, rising interest rates and increasing costs of new equipment, their outlook has shifted vs. previous years.

This exclusive report — Rural Lifestyle Equipment in North America: A 10-Year Recap of Primary Research & Outlook — shows you these dealers' forecasts and concerns, as well as the history of those sentiments, to help your business understand how to further penetrate the rural lifestyle equipment market and what this niche needs most from their equipment manufacturers and partners.

Inside you’ll find…

  • Looking at their areas of concern and optimism for the year, aftermarket stands out as a strong revenue opportunity.
  • In the 2023 Rural Lifestyle Dealer Business Outlook & Trends report, 42% of dealers forecast parts revenue growth of 2% or more, and half expect the same for service revenue.
  • Dealers indicated their 2022 financials were solid. The 2023 report showed 94% made a profit in 2022. A majority of dealers are planning to increase their spending on shop and retail space improvements in 2023. There are concerns, however.
  • For the first time in 10 years, a majority of dealers expect a decline in total revenue. The most significant factor was wholegoods sales, as 59% expect to see a drop of 2% or more.

Get your copy of this report today and read it cover-to-cover. There’s no other report of its kind anywhere, because no one else has the depth of data and expertise to cover trends in dealership growth opportunities like Ag Equipment Intelligence.

Best Regards,

Kim Schmidt
Executive Editor
Ag Equipment Intelligence

 

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